About

Background

Process

Research

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 35% reduction in support volume.

About

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Key Takeaway

Whether you're building your product, this approach matters.